While they are luxury watches, Zenith watches do not hold their value in the same way that Rolex watches do.
However, Zenith watches tend to offer better resale values compared to brands other than Rolex.
The resale value of a watch depends on a variety of factors, including the popularity of the watch.
For example, the Zenith Chronomaster is highly sought after and is likely to hold more of its value compared to other models.

The chronomaster has strong resale values
Other popular collections include:
- Zenith El Primero Original 1969
- Zenith Defy Zero G Titanium
- Zenith Pilot
- Zenith Elite
Limited-edition models also typically provide greater resale value and may even increase in value.
In 2017, Zenith released the Zenith El Primero Chronomaster to celebrate over 150 years of watchmaking and only released 150 pieces.
The rarity of the watch makes it a valuable collector’s item.
The limited-edition Zenith El Primero Revival G381 is also rare with just 50 pieces produced.

Only 50 pieces of the G381 were ever made, making them incredibly sought after
The Zenith watches that are less likely to offer a good resale value include the cheaper models and sports watches.
Some of the collections that may lose more of their value include:
- Zenith Star
- Zenith Stellina
- Zenith Port Royal
- Zenith Captain
Keep in mind that most Zenith watch collections include multiple models.
For example, there are many versions of the Zenith Pilot watch.
The Pilot Type 20 Tourbillon features 8-karat rose gold components and costs tens of thousands of dollars.
However, the Pilot Type 20 Extra Special Bronze typically costs less than $5000.