The story of the Yema watch begins back in 1948 with the birth of the company in France.
The first few years were full of firsts – including the first racing legend to wear it while winning (Mario Andretti) and its status as the first watch in space, being worn by astronauts at least ten different times.
By the 1960s, the watch was one of the most popular in France and was sold in over 50 countries.
Yema remained a popular European watch option throughout the 60s, with the Yachtingraf debuting in 1966.
This model was designed for those engaged in sailing. This same year saw the birth of the Rallygraf, the model worn by Andretti.
As Yema began to expand its brand, they started to become associated with these different adventurous activities, helping them gain traction with watch enthusiasts who enjoyed owning something which exuded a more active appearance.
1982 saw the watch go into space when it was worn by French astronaut Jean-Loup Chrétien, wearing the Yema Spationaute 1.
A 1985 space flight undertaken by the space shuttle Discovery saw Patrick Baudry wear the Yema Spationaute II.
Not soon after Yema watches had gone into space, they headed to the North Pole as well.
In 1986 Jean-Louis Etienne travel 800 kilometers across the North Pole solo, the first time anyone had ever done that, all the while wearing a special weather-resistant Yema watch engineered to withstand extreme cold.
Finally, 2017 saw France make a return to space with its tenth astronaut mission, and once again, a new model of the ever-popular Yema, the Proxima, debuted with the flight.
Even though it isn’t as well-known in North America as it is in Europe, it remains a globally popular and pervasive brand with a reputation for affordable quality and style.
Comments 2
Hi, I have Yema Wristmaster automatic and it needs service. Where in Sydney, Australia one can have this watch serviced?
Author
Hi, i think you have to send it back to Yema. Here is the link : https://intercom.help/yema/en/articles/4364767-customer-service-contact